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August 29, 2017 The Weekly Newsletter of the Eau Claire Area Chamber of Commerce

Welcome Reception for Dave Minor

Tuesday, September 5, 4 - 7 p.m.
Eau Claire Area Chamber of Commerce
PESI Conference Room
101 N. Farwell Street

Open only to Chamber members. No cost to attend.

Please join us for a welcome reception honoring Eau Claire Area Chamber of Commerce President/CEO David Minor.

Some of you may have already met Dave Minor at Chamber events or personal meetings. But, many of you may not have had that opportunity. Please stop by the Chamber office at any time between 4 and 7 p.m. to meet Dave.

The Chamber will be providing appetizers and beverages at the event. There will not be any program at the event - just time to network!

Click here for a flyer>>

Please click on the links below for more information.

Tuesday, August 29
Lunch & Learn: Megatrends For The Next Generation

Tuesday, August 29
Ribbon Cutting: Junior Achievement

Tuesday, September 5
Welcome Reception for Dave Minor

Thursday, September 7
Lunch With WisDOT Secretary Dave Ross

Monday, September 11
Business After Hours

Tuesday, September 12
Ribbon Cutting: Massage Envy

Wednesday, September 13
WMC Webinar: The Future Of The Manufacturing Workforce And How Wisconsin Can Win

Wednesday, September 13
Ribbon Cutting: Tactical Escape

Friday, September 15
Eggs & Issues: Legislative Breakfast

Tuesday, September 19
18th Annual Age Of Opportunity Job & Volunteer Fair

Wednesday, September 20
9th Annual Marketing & Social Media Conference

Thursday, September 21
SOHO Coffee Talk: Success Is No Accident - Strategic Planning For Small Business

Friday, September 22
Ribbon Cutting: 22 Chevaux

Tuesday, September 26
Lunch & Learn: Data Breach Awareness - Data Privacy And Security For Businesses

View Full Calendar on Website

Month-at-a-Glance (PDF)

Please welcome new members that have joined the Eau Claire Chamber of Commerce in the past week.

Property Shoppe Realty, LLC

Month of July 2017

July 2017
Ambassador of the Month

Featured Job Posting:
Pet Food Plus.

Lunch with WisDOT Secretary Dave Ross

Thursday, September 7, Noon - 1 p.m.
Eau Claire Chamber of Commerce
PESI Conference Room
Cost to Attend: $20 Chamber members; $40 non-Chamber members (includes lunch)

Wisconsin Transportation Secretary Dave Ross joins us to talk about the scope of the department, reforms, the budget and the role of transportation in fostering economic development projects in Wisconsin. There will also be an opportunity for Q & A. WisDOT is one of the largest state agencies, with about 3,500 employees and an annual budget of more than $3.5 billion.

Ross was appointed WisDOT Secretary in January after previously serving for six years as Secretary of the Department of Safety and Professional Services. He is also a former Mayor of Superior.

This is a Chamber members only event. Lunch is provided in the registration fee.

Read more or register>>

9th Annual Marketing & Social Media Conference

Wednesday, September 20, 8:30 a.m.- 3:15 p.m.
The Florian Gardens Conference Center
2340 Lorch Avene
Cost to Attend: $79 for member, $109 for non-members

Sponsored by: Leader Marketing Solutions, Satellite Six and Spectrum Reach

Get ready for a dynamic conference packed with a sensational keynote, intriguing breakout sessions on a variety of marketing strategies and an informative panel discussion during our Ninth Annual Marketing & Social Media Conference. Bigger than ever, this conference will provide an intensive review of marketing and social media tools, tips and strategies that businesses can use to reach out to customers and grow their bottom line.

New this year, we designed a special track for non-profit organizations or those with no or very little marketing budget. In addition, we are offering three additional sessions and extending our conference an additional hour!

The Conference will kick off with the engaging keynote session "Tell Me What You Want: Success in Marketing Through Audience Profiles" from Ben Stroinski, founder of Satellite Six. The session will explain how building a complete and living profile of all your audience will guide everything you do in marketing, messaging and brand experience. Looking at a case study of how this process guided decision making through developing campaigns, website, taglines and other materials. If you listen to your audience, they will tell you exactly the things they struggle with and what will get them to pay attention and engage with your marketing.

Breakout sessions include:

• Responding to Complaints and Negative Reviews on Social Media by Jen Ekblad of WESTconsin Credit Union
• Design, Content Marketing & SEO. Putting the Puzzle Pieces Together by Graham Barnes and Meghan Bauer of JB Systems
• Skinny Marketing: Low Cost and No Cost Advertising Ideas for Maximum ROI by Jacqueline Van Hemert of Children's Museum of Eau Claire
• 8 Simple But Powerful AdWord Tips by Brianna Willer of Satellite Six
• Get IN the Game with Inbound Marketing by Mary Steffl and Gary Volbert of Loffler Companies
• How to Photoshop - Without Photoshop by Kelsie Beckfield of Nestle Nutrition
• Want to Stand Out and Sell More? Say Yes to Social Media Video! by Sarah Stokes, Chris Herzog and Taylor Pelissero of Stokes+HERZOG Advertising, Public Relations and Video Studio
• Branding and Rebranding - Finding Your Voice by Tara Graff of Royal Credit Union
• No Cost/Low Cost Tools and Metrics to Fuel Your Digital Marketing Efforts by Linda Pophal of Strategic
• Measuring Digital Campaigns: With Transparency Comes Great Responsibility! by Nichole Cerillo and Megan McGown of Spectrum Reach
• Photoshop: Helping to Define the Projects, Purpose, Audience and Intention by Amy Hahn of Chippewa Valley Technical College
• Do's and Don'ts of Company and Civic Organization Facebook Postings by Briana Farb of Quality Care Staffing Group
• Make Your Content Wow and Sell Them! by Dawn Garcia of Pursuit of Excellence
• Lovin' Your Brand by Brooke Brokaw, Kayla Mullen and Kristina Schoh of Courtesy Corporation - McDonald's
• Marketing for Non-Profits by Dr. Tammy Tillotson of Dr. Tammy Tillotson Consulting

The conference concludes with a networking lunch featuring table topic discussions on a variety of social media and marketing topics.

Read more or register>>

Download conference flyer>>

Annual Alumni Luncheon

Congratulations to Jason Craig, Mayo Clinic Health System, who was the recipient of the Leadership Eau Claire™(LEC) Annual Revolving Door Prize Award. The award, which is given to a Leadership Eau Claire™ graduate who has made a positive difference in the community, was presented at the Annual LEC Alumni Luncheon last week.

Craig has been an advocate for both the adult and youth leadership programs. He served as the chair of Leadership Eau Claire™ and volunteered as a day chair. After his term was completed, he volunteered to facilitate Youth Leadership Eau Claire's Health & Quality of Life Day and then chaired last year's class. He is active in many community organizations including the Chamber's Board of Directors.

Net proceeds from the alumni luncheon, which was sponsored by Banbury Place, L&M Mail & Courier, Weld Riley, S.C. and Xcel Energy, benefited the Connie Glenz Memorial Scholarship Fund.

Members of the newest Leadership Eau Claire™ were introduced. The program this year is sponsored by REALiving. Class members, who will embark on the Opening Retreat this week, include:

Eggs & Issues: Legislative Breakfast

Friday, September 15, 7 - 8:30 a.m.
Clairon Hotel
2703 Craig Road
$20 per person for Chamber members

Sponsored by:

Join our area State Legislators for an update on this session's key issues, and how they impact the Chippewa Valley. Invited lawmakers include Senators Terry Moulton (R-23), Kathleen Vinehout (D-31) and Sheila Harsdorf (R-10); and Representatives Kathleen Bernier (R-68), Bob Kulp (R-69), Warren Petryk (R-93), Treig Pronschinske (R-92), Rob Summerfield (R-67), and Dana Wachs (D-91).

This is a Chamber member only event.

Read more or register>>

City Council Takes No Action on Living Wage Ordinance

At its August 22 meeting, the Eau Claire City Council postponed action indefinitely on a proposed Living Wage Ordinance, effectively ending its consideration until May 2018.

Following three informal work sessions over the past several months, the council was considering an ordinance that would have increased pay to a "living wage" rate of $12.27 per hour for part time city employees who work for more than 20 hours per week for more than three months per year, but not require a broader mandate to apply to contractors for city services or recipients of city financial assistance. The Chamber sent a letter to each city council member opposing any expansion of the mandate beyond the proposal, and the Chamber's Dave Minor and Scott Rogers spoke at the public hearing on the measure.

When the ordinance came up for consideration, some council members were critical that the measure didn't go farther to mandate wages paid by contractors and others, similar to the measure Eau Claire County passed in 2016. However, rather than propose to amend the ordinance, they moved to postpone consideration indefinitely, which passed 8-3. The Chamber will continue to keep an eye on this issue. If you have questions, contact Scott Rogers at the Chamber.

Monday, September 11 5-6:30 p.m.

Westgate Sportsman's Club
4909 Sportsman Drive

Please join us for the monthly Business After Hours. Network with other business people in a social atmosphere. It is a great opportunity to make those important business connections.

This month's Business After Hours is sponsored by Wisconsin Independent Network, M3 Insurance, Royal Construction and Westgate Sportsman's Club.

Admission is $6 at the door for members and $12 for non-members. Passes (minimum of four) can be purchased in advance at the Chamber for $5. Registration is not required for this event.

For more information>>

Read the current Small Street Journal for updates and announcements from Chamber members. Please submit your updates to Becky Seelen.

 

Online Tool Available for Wisconsin Companies Interested in Being Part of the Foxconn Supply Chain

Wisconsin companies looking for potential business opportunities with Foxconn can use a new online tool, to connect with the electronics manufacturer. According to Governor Scott Walker, who announced the tool at CVTC in Eau Claire last week, the company plans to purchase more than $5 billion from Wisconsin companies during its construction phase and an additional $1.4 billion in the state annually once the campus is operational.

The online tool is free of charge, and all Wisconsin businesses are eligible to create a profile at on the website.

The deal to bring Foxconn to Wisconsin is currently awaiting legislative approval. Eau Claire is one of 43 of the state’s chambers of commerce who have signed a letter encouraging the Joint Finance Committee to move forward with the legislation. Click here for more information, including the text of the letter and list of chambers who signed.

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