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August 15, 2017 The Weekly Newsletter of the Eau Claire Area Chamber of Commerce

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The Update: Eau Claire Chamber of Commerce
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9th Annual Marketing & Social Media Conference

Wednesday, September 20, 8:30 a.m.- 3:15 p.m.
The Florian Gardens Conference Center
2340 Lorch Avene
Cost to Attend: $79 for member, $109 for non-members

Sponsored by: Leader Marketing Solutions, Satellite Six and Spectrum Reach

Get ready for a dynamic conference packed with a sensational keynote, intriguing breakout sessions on a variety of marketing strategies and an informative panel discussion during our Ninth Annual Marketing & Social Media Conference. Bigger than ever, this conference will provide an intensive review of marketing and social media tools, tips and strategies that businesses can use to reach out to customers and grow their bottom line.

New this year, we designed a special track for non-profit organizations or those with no or very little marketing budget. In addition, we are offering three additional sessions and extending our conference an additional hour!

The Conference will kick off with the engaging keynote session “Tell Me What You Want: Success in Marketing Through Audience Profiles” from Ben Stroinski, founder of Satellite Six. The session will explain how building a complete and living profile of all your audience will guide everything you do in marketing, messaging and brand experience. Looking at a case study of how this process guided decision making through developing campaigns, website, taglines and other materials. If you listen to your audience, they will tell you exactly the things they struggle with and what will get them to pay attention and engage with your marketing.

Breakout sessions include:

  • Responding to Complaints and Negative Reviews on Social Media by Jen Ekblad of WESTconsin Credit Union
  • Design, Content Marketing & SEO. Putting the Puzzle Pieces Together by Graham Barnes and Meghan Bauer of JB Systems
  • Skinny Marketing: Low Cost and No Cost Advertising Ideas for Maximum ROI by Jacqueline Van Hemert of Children's Museum of Eau Claire
  • 8 Simple But Powerful AdWord Tips by Brianna Willer of Satellite Six
  • Get IN the Game with Inbound Marketing by Mary Steffl and Gary Volbert of Loffler Companies
  • How to Photoshop - Without Photoshop by Kelsie Beckfield of Nestle Nutrition
  • Want to Stand Out and Sell More? Say Yes to Social Media Video! by Sarah Stokes, Chris Herzog and Taylor Pelissero of Stokes+HERZOG Advertising, Public Relations and Video Studio
  • Branding and Rebranding - Finding Your Voice by Tara Graff of Royal Credit Union
  • No Cost/Low Cost Tools and Metrics to Fuel Your Digital Marketing Efforts by Linda Pophal of Strategic
  • Measuring Digital Campaigns: With Transparency Comes Great Responsibility! by Nichole Cerillo and Megan McGown of Spectrum Reach
  • Photoshop: Helping to Define the Projects, Purpose, Audience and Intention by Amy Hahn of Chippewa Valley Technical College
  • Do's and Don'ts of Company and Civic Organization Facebook Postings by Briana Farb of Quality Care Staffing Group
  • Make Your Content Wow and Sell Them! by Dawn Garcia of Pursuit of Excellence
  • Lovin' Your Brand by Brooke Brokaw and Kristina Schoh of Courtesy Corporation - McDonald's
  • Marketing for Non-Profits by Dr. Tammy Tillotson of Dr. Tammy Tillotson Consulting

The conference concludes with a networking lunch featuring table topic discussions on a variety of social media and marketing topics.

Read more or register>>

Download conference flyer>>

Please click on the links below for more information.

Wednesday, August 16
Ribbon Cutting: Beaver Creek Reserve Solar Panels

Thursday, August 17
Ribbon Cutting: Pac Basic

Friday, August 18
Eggs & Issues: Washington Update & Outlook With The U.S. Chamber

Friday, August 18
Ribbon Cutting: T-Mobile

Tuesday, August 22
Ribbon Cutting: River Prairie Center: NEW DATE

Wednesday, August 23
Leadership Eau Claire Alumni Luncheon

Wednesday, August 23
Ribbon Cutting: Baker Tilly Virchow Krause

Tuesday, August 29
Lunch & Learn: Megatrends For The Next Generation

Tuesday, August 29
Ribbon Cutting: Junior Achievement

Monday, September 11
Business After Hours

Friday, September 15
Eggs & Issues: Legislative Breakfast

View Full Calendar on Website

Month-at-a-Glance (PDF)

Advertise Here

New Members

Please welcome new members that have joined the Eau Claire Chamber of Commerce in the past week.

Anytime Fitness - Water St

22 Chevaux

Justin Gardner Consulting

Complete Office of Wisconsin

Renewing Members

Month of July 2017

Awards & Recognition

July 2017
Ambassador of the Month

Ribbon Cuttings & Groundbreakings Newsletter Archives Job Bank

Featured Job Posting:

Member to Member SOHO New Member Referral Program Board of Directors Staff

July 2017 Economic Outlook Survey

Thank you to our members that completed the bi-annual Economic Outlook Survey. Please review the results.

HSHS Sacred Heart & St. Joseph's hospitals


Lunch & Learn: Megatrends For The Next Generation

Presented by: Dr. Enoch Antwi, Chippewa Valley Technical College
Tuesday, August 29, Noon - 1 p.m.
Eau Claire Chamber of Commerce
PESI Conference Room
Cost to Attend: $20 Chamber members; $40 non-Chamber members (includes lunch)

Sponsored by:

Aging & Disability Resource Center of Eau Claire County
HSHS Sacred Heart & St. Joseph's hospitals
PESI, Inc.
Weld Riley, S.C.

This month's Lunch & Learn session is all about leadership! Come find out about all the new trends and how they will affect you and your organization.

Attendees will learn the following leadership paradigms:

  • Four megatrends that will change the world
  • Five minds for the future
  • Collapse: How societies choose to fail or succeed
  • The future of leadership in the midst of fragmented theories

Read more and register >>

Programs & Services

Leadership Eau Claire™ Alumni Luncheon

Wednesday, August 23, 11:30 a.m. - 1 p.m.
Wild Ridge & Mill Run Golf Course
3905 Kane Road
Cost to attend for LEC Alumni: $25

Sponsored by: Banbury Place, Inc. L&M Mail Service, Inc., Weld Riley, S.C. and Xcel Energy

A big part of Leadership Eau Claire™ has always been about making connections in the community. This year's Annual LEC Alumni Luncheon will be no exception. Join us for a fun, interactive networking lunch where we will move you around so you will have a chance to reminisce about LEC with many other alumni!

We also will welcome members of the newest LEC class, congratulate members of the Class of 2017 and receive an update on their group project success. Come find out which alum will receive the annual revolving "Door Prize" award.

Cost to attend is $25 per person. All proceeds from the event will benefit the Connie Glenz Memorial Scholarship Fund for Leadership Eau Claire™ participants. Registration deadline is August 18 or until seats are sold out, whichever is soon.

Read more and register >>

2016 Business Expo

Get Your Booth Now!
Tuesday, October 17
11:30 a.m. - 3:30 p.m.: Public Hours
4:30 - 7:30 p.m.: VIP Reception
Eau Claire Indoor Sports Center
3456 Craig Road

The Business Expo and Job Fair is only a few months away. Have you reserved your booth yet? To see if your contract was returned and to review a list of all exhibitors, click here.

There are a limited number of booths still available. But, don't delay - take advantage of this great opportunity to showcase your business to hundreds of area professionals and the general public. All exhibitors are listed in the Business Expo tabloid distributed at the event and inserted in the Leader-Telegram. Plus, it is a great opportunity to recruit for new employees.

More information is available here or contact Amy Muehlbauer (715-834-1204).

Market Your Business Here


Eggs & Issues

Eggs & Issues: Washington Update & Outlook With The U.S. Chamber

Friday, August 18, 7 - 8:30 a.m.
Eau Claire Area Chamber of Commerce
PESI Conference Room
$20 per person for Chamber members

Sponsored by:

The U.S. Chamber's John Kirchner will join us to bring a candid, business-focused perspective you won't hear from the national news media. John serves as the manager of Congressional and Public Affairs for the Midwest Region, where he develops and implements the Chamber's grassroots legislative and political activities. This is a great opportunity to get an update on key federal issues and the outlook for Congressional activity this fall.

This is a Chamber member only event.

Read more or register>>

Business After Hours

Monday, September 11
5-6:30 p.m.

Westgate Sportsman's Club
4909 Sportsman Drive

Please join us for the monthly Business After Hours. Network with other business people in a social atmosphere. It is a great opportunity to make those important business connections.

This month's Business After Hours is sponsored by Wisconsin Independent Network, M3 Insurance, Royal Construction and Westgate Sportsman's Club.

Admission is $6 at the door for members and $12 for non-members. Passes (minimum of four) can be purchased in advance at the Chamber for $5. Registration is not required for this event.

For more information>>


SOHO Social
Thursday, August 17
4:30 - 6:00 p.m.
The Hub at Local Lounge

Sponsored by: The Construction Hub and Everclear Hearing Products, LLC

You're invited to join the SOHO group for a casual but fun social hour on Thursday, August 17. Come take part in some interactive game playing with your fellow Small Office Home Office network. Please click the registration link so we can get an idea of how many people we can expect. The more the merrier!

Register online >>

Small Street Journal

Read the current Small Street Journal for updates and announcements from Chamber members. Please submit your updates to Becky Seelen.


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